Store shelves at your local grocery are loaded with processed foods of every shape and description. And most of those foods are “enriched” or “fortified” with vitamins. Their labeling then tells us this makes the product healthy – as in “provides 100% of your daily vitamin C”.
While this makes great advertising, the reality is that it’s completely bogus. You can dress up a pig in a pink tutu, but when all is said and done, it’s still a pig rooting around in the mud.
The following video clip is a really remarkable demonstration of why enriched/fortified foods are extraordinarily unhealthy – they are, in essence, pigs wearing pink tutus.
First, it’s important to remember that all vitamins and minerals you take in from your diet should be whole-food-based, not synthetic. Synthetic vitamins don’t absorb well and are often toxic at higher concentrations (whereas the natural, food-based versions can be taken in much higher dosages to get the full benefit of the various nutrients).
When you eat natural, whole foods you are ingesting real, biologically “alive” nutrients. This is also why I encourage everyone to supplement daily with a whole-food multivitamin/mineral, not just the cheapest brand you can find. The differences in how they impact your health are huge.
Fortified/enriched foods mean that the food is processed and then synthetic vitamins are dumped in after the fact so that the “food” can be marketed as a healthy product. In essence, this would be like taking a McDonald’s hamburger, grinding up a Centrum vitamin (which is a synthetic daily multivitamin), and dropping the ground-up powder on top of the burger and eating it.
Does anyone really think that little sleight of hand made the burger healthier?
A classic example is vitamin D. There are two types – vitamin D2 (ergocalciferol) and vitamin D3 (cholecalciferol). D2 is a synthetic additive while D3 is the same activated form your body produces when exposed to sunlight. Your body makes up to 20,000IU of D3 in a half hour of sun exposure, but a fraction of that in D2 would likely be toxic. Interestingly enough, most vitamin D prescriptions are vitamin D2, which is truly scary.
Anyway, take a few minutes to watch this neat video – you’ll never look at cereal the same way again…